Dreamland – Opens to the public

After 4 years working on this project and a very intensive 2 weeks on site ‘pulling all-nighters’ as article by Curbed design journal explains, the Dreamland Pleasure Park opened it doors to the Public Friday 19th June!

Its great to see it looking so vibrant after so many weeks on a dusty site. Photos courtesy of Jacob Elwood.

Nice write up by Creative review showing the making of.

Welcome Neon signage, VGL signs. Mounted on the building’s Art Deco fins

Welcome signage, VGL signs

Dreamland retail Emporium, Concourse

Window vinyls

Window vinyls

window vinyls

Dreamland Store: Dreamland Emporium: (Vision, store design/ layout, free-standing fixture design: Carousel, Till)

Carousel merchandising unit

Products in reclaimed games

Mobile leaflet holders (whilst finishing touches are added)

The Welcome Hub: (Vision, structure + technical design)


Mirrored ‘Welcome Hub’ structure


Bulb detail

Skate hire light box

The Roller Disco: (Skate Hire + booth seating design)

Richard Tymon Image: skate hire

Richard Tymon Image: skate hire

View from roller rink, showing listed metal ceiling & welcome structure

Neon signage

The Pizzeria: (Interior designer)

Neon signage

Neon signage

Bar front

View from park, showing pizzeria + sign writing

View from park into main space

The Park: (Landscape design, Ride graphics, Food hut designs, Scenic railway tender drawings, you name it…)

Park Entrance

View over park, Re-built listed Scenic Railway (left)

Helter skelter

Re-built Scenic Railway + wheel of colour. Iconic Brutalist Arlington Tower in background

Large 3D laser cut letters, Mirror Maze

Dream Cars: (Vision, set design, dressing + sourcing)

Dream Cars being installed

Dream cars props



Client: Thanet District council

Designers: Hemingway Design (Jack, Geradine, Wayne Hemingway, Megan Sadler, Kate Costigan- Graphics)

Contractors: Coombs (Park), Design and Build (Internal)

The Dreamland Advert:

Music video filmed at Dreamland. Marina atop of my Corian bar!

Press Links:


Creative review


Huffington Post





Channel 4





Conde Nast Traveller